At MUSE, we don’t just sell coffee. We inspire moments. 

Each sip is a testament to our dedication to craft, integrity, and the pursuit of excellence.

Our Story

Founded in 2020 in Hong Kong, Muse Coffee Roaster began with a simple belief shared by founders Sam, Raven, and Krystal: coffee is more than a beverage—it is an experience, a craft, and a responsibility. True to our name, inspired by the Greek muses, we strive to be a source of connection and inspiration for people to pause, reflect, and restart. This vision guides our hands as we source the finest specialty beans globally, roast them in-house with precision, and deliver them with an unwavering commitment to quality, ethics, and sustainability.

Today, we operate as a dedicated roaster, retailer, and wholesaler, sharing our passion and craft with coffee enthusiasts and professionals alike.

Our Values

From farm to cup, every step matters. We partner with like-minded producers to ensure quality and responsibility throughout. Each coffee bean is then meticulously interpreted with our craft to unlock its distinct character.

Our promise is built upon four foundational pillars:

  • Uncompromising Quality: We deliver consistently superior products through precision roasting and a relentless focus on sourcing only the great beans.
  • Ethical Sourcing: We build direct partnerships that guarantee fair wages, prohibit child labour, and foster responsible treatment of everyone in our supply chain.
  • Sustainable Stewardship: We actively minimise waste and support regenerative farming to protect our planet.
  • Certified Safety: We ensure every batch is safe and reliable through our Food Safety Management System, which adheres to the highest industry standards and is approved by ISO 22000 and HACCP.
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Passion Roasted

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Ethics Brewed

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Quality Served